Agenda

Room 201, 2nd floor
General Service Building
China International Exhibition Center (CIEC)

9:30-10:00 Registration
Executive Networking with BIRTV attendees

10:00-10:20 Keynote:
Opportunities for US digital and mobile partnerships in China

Michael Stroud, Co-Founder and CEO, iHollywood Forum

10:30-11:10 Keynote: Tapeless Broadcast Solution for Sports
For the coming 2008 summer Olympics games, broadcasters face the challenge of building systems that can produce and manage fast breaking quality Sport and News programs, under the situation with multi new feeds, that highlights needed to be logged, and huge historical videos with athlete data, that essence needed to be repurposed…to attract more audience and gain more revenue.

The keynote will outline the new architecture design of mobile Media Asset Management and content sharing-distributing in Sports Broadcast field. How the design enables athlete data analysis and content repurposing, that enriches the live Sports and News program, and how it gains new audience and revenue from various platforms, will also be presented.

Mr. Jianqiang Wang, Vice President, Shanghai Media Group
Dr. Spincer Koh, Co-founder & CEO, Gorilla Science & Technology Group, Gorilla

11:10-12:00 China's IPTV Rollout
China has a tremendous opportunity to rollout IPTV and modern interactive digital content with the largest broadband infrastructure in the world. This panel will examine various IPTV worldwide deployments and seek to answer key factors for success relevant to China's still nascent pay TV market. What must IPTV operators do to build a sustainable business in the face of not just competing pay TV platforms but also hugely popular web 2.0 and P2P content?

Bruce Poole, Manager, Global Business Development, EMC
Jeffrey Soong, Chief Executive Officer, BNS Ltd
Jian Zhao, Chief Technical Office, Thomson Content Security

12:00-12:30 China's Social Media  Future
Presentations

Gary Wang, Founder, Chairman and CEO, Tudou.com
Eric Zhang, CEO and founder, Moobol.com

12:30-1:00 Networking Break

1:10-2:00 China and the Olympics
Next year's Olympics in Beijing have already proved a powerful catalyst for innovation as China's broadcast industry prepares to deliver pictures for high definition, mobile and web-based platforms. Exposing Chinese media to modern business practices like commercial tendering for sports rights and professionally managed, integrated sports sponsorship is a powerful force for change. China's embrace of new media also provides a unique opportunity to modernize the industry.

Dr. Spincer Koh, Co-founder & CEO, Gorilla Science & Technology Group, Gorilla
Jason Yin, Managing Director, In-Stat China
Dalen Harrison, CEO, Ensequence

2:10-3:00 The Future Face of Multichannel Competition
Digitization and triple-play bundling have forever changed the nature of multi-channel service competition. What was once a straightforward battle of basic tier pricing has become a game of 3D chess as voice, data, VOD, HDTV and mobile services come into play. This panel investigates how the foreign Pay-TV market dynamics can help foretell the shape of China’s developing Pay-TV landscape. We will also explore the relationship between bundles, advanced services, churn and ARPU to reveal both global best practices and strategies specific to the Chinese Pay-TV market.

Moderated by: Ben Reneker, Senior Analyst, SNL Kagan
John Tull, Chief Marketing Officer,Alcatel-Lucent
Cheryl Chong, CO-CEO/CMO, Buongiorno China
Matthew H. Sturgess, Vice President, Limelight Networks Asia Pacific
Michael Wallis-Brown, General Manager, Asia-Pacific Region, Openwave

3:10-4:00 Digital media and convergence defined
Companies present their digital media solutions for the future.

Alex Kanakaris, Founder and Chairman, Wi-Fi TV Inc.
Henry E. Juszkiewicz, CEO, Gibson Guitar Corp.
Daniel Brongiel Managing Director, APAC, Mobile and Devices, Adobe Systems
David Jones, VP of Marketing, Friendster

4:10-5:00 China's Mobile Television Outlook
Three or more mobile TV services are scheduled to be launched in China ahead of the Beijing games, mirroring other mobile television launches around the world. We examine how the Chinese market is likely to unfold and what mobile standards - DVB-H, S-DMB or Qualcomm's MediaFlo - is most likely to catch hold.

Giordano Bruno Contestabile, Director, Asia Pacific, ARENAmobile
Jonathon Linner, CEO and Founder, Limbo
Richard Robinson, CEO, Dada Mobile Asia

5:30-8:00 iHollywood China Dinner Reception


Please join us for an exclusive VIP gala dinner for BIRTV and iHollywood conference attendees. From 5:30 p.m. on, free shuttle service from the exhibition center to the restaurant will be available. Register today as seating is limited for this event.

Location:
左家庄店 Zuojiazhuang store of Duck King Restaurant

地 址：北京市朝阳区西坝河南路4号（柳芳北街，热力集团西侧
Add:No.4,XiBaHe NanLu,ChaoYang District,Beijing
Please RSVP to david@ihollywoodforum.com